Dr. Kanchan Rani, India

• IJRDO - Journal of Applied Management Science Vol. 11 No. 4 (2025): IJRDO - Journal of Applied Management Science (ISSN: 2455-9229) - Articles
  FROM ENGAGEMENT TO LOYALTY: A STRUCTURAL EQUATION MODELLING APPROACH IN THE HARYANA BANKING INDUSTRY
  Abstract  FULL TEXT PDF
• IJRDO - Journal of Applied Management Science Vol. 12 No. 1 (2026): IJRDO - Journal of Applied Management Science (ISSN: 2455-9229) - Articles
  OPTIMIZING SOCIAL MEDIA ADVERTISING STRATEGIES: IDENTIFYING BEST PRACTICES INFLUENCING ONLINE BUYING BEHAVIOUR OF GENERATION Y
  Abstract  FULL TEXT PDF